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Our Story


The idea to make good quality clothing available to little people was sown in 2015, with the intent of closing the gap between the expensive kids’ brands and the unorganised markets. Eventually in the autumn of 2016 we had our first products being distributed to a meagre 4 stores. In the next 3 and half years we have sold more than 50k products, through various channels of distribution, retail and e-commerce.Our growth has been slow, but steady and deliberate.


Our fabrics are chosen with utmost care, designed with passion and produced at great quality. The comfort of little people is at the centre of all that we do. At every stage of the process, we ensure that this is not compromised, which results in simple but practical clothing for children.


You will find that the colours that we offer are refreshing and they stand out from other brands. The colours that we choose are bold and not the run of the mill kid’s colours (Pinks and Blues) that you will see that are dominant in the market. We are a young brand and our colours reflect international trends while not forgetting the practical side of making clothing for little people.


We also don’t shy away from experimenting with our styles and range that we offer, and you can look for something special every season, in-line with the latest trends. You will also find that simple basic styles will remain in our catalogue to ensure there is a something for everyone.


Our team is young, dynamic and passionate in both making and selling comfortable, practical clothing for little people. We bring all our experience both professional and personal to create and constantly refine our products.


We at THETA take immense pride in what we do and we are committed to make lives of little people better. Both through selling and giving!


Be part of something special.


THETA the brand is a registered trademark, owned and operated by 6teenretail Private Limited.